When Steve Jobs returned to Apple in the late 90's, he came back showcasing the revolutionary products we still see today, iMac, iPod, etc.He just needed some of the most influential "real" users of his technology.Bringing in legendary movie director Errol Morris, the individuals that were chosen were Yo Yo Ma, Tony Hawk, Will Farrell, De La Soul, Kelly Slater, and DJ QBert in the SWITCH campaign.